Dividend discount model (DDM) is a very common stock
valuation method. Many books and
websites already have very good explanation on the model, thus I am not going
to elaborate more on it. What I am going
to show today is the impact of each variable to the estimated stock price.
Not all stock can be evaluated using DDM. As the name imply, only stock that consistently paying dividend is suitable for
DDM. Other important criteria include
· Let’s get familiar with the math.
Stock value = D1/(k – g)
Where,
D1 – projected next year dividend, or [dividend now * (1+g)]
k – required rate of return
g – dividend growth rate
Among these three variables, the dividend growth rate, g is the
trickiest variable to estimate. One
simple method is to use the earning retention rate (RR) multiply with return on
equity (ROE). You can read more by
googling “g = RR*ROE”.
The following table shows the DDM results for a stock that
gives 5% dividend yield, currently trading at $1.00. By setting g = 0%, with required rate of
return = 5%, the DDM result will be same as current stock price because the
stock price now is yielding 5% return.
At k = 10%, DDM result is $0.50 because you need to buy the stock at a
lower price in order to meet your 10% required return.
Table 1.
Stock price now
|
Dividend now
|
Dividend Yield
|
D1
|
k
|
g
|
DDM
|
1.00
|
0.05
|
5.00%
|
0.05
|
10%
|
0%
|
0.50
|
1.00
|
0.05
|
5.00%
|
0.05
|
9%
|
0%
|
0.56
|
1.00
|
0.05
|
5.00%
|
0.05
|
8%
|
0%
|
0.63
|
1.00
|
0.05
|
5.00%
|
0.05
|
7%
|
0%
|
0.71
|
1.00
|
0.05
|
5.00%
|
0.05
|
6%
|
0%
|
0.83
|
1.00
|
0.05
|
5.00%
|
0.05
|
5%
|
0%
|
1.00
|
Let’ now look at Table 2.
Assuming that the dividend can grow at 2% every year, the DDM result for
5% required return is $1.70, which means the current stock price is very
attractive because it can easily meet your 5% required rate of return. But if your required rate of return is 10%,
the DDM result is $0.64, which means at $1.00 current stock price, you will
never able to achieve 10% return.
Table 2.
Stock price now
|
Dividend now
|
Dividend Yield
|
D1
|
k
|
g
|
DDM
|
1.00
|
0.05
|
5.00%
|
0.051
|
10%
|
2%
|
0.64
|
1.00
|
0.05
|
5.00%
|
0.051
|
9%
|
2%
|
0.73
|
1.00
|
0.05
|
5.00%
|
0.051
|
8%
|
2%
|
0.85
|
1.00
|
0.05
|
5.00%
|
0.051
|
7%
|
2%
|
1.02
|
1.00
|
0.05
|
5.00%
|
0.051
|
6%
|
2%
|
1.28
|
1.00
|
0.05
|
5.00%
|
0.051
|
5%
|
2%
|
1.70
|
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